Steve Larsen, Ironman Champion, Xterra National Champion and National Mountain Bike Champion, is sharing his passion and training experience beyond just racing. Steve along with partner Michael Nyberg, have launched www.WorldTri.com a new website that allows triathletes of all levels to shop for gear that best suits their abilities and goals for competing in triathlons.

Steve and his partners understand that in a multi-sport competition proper and appropriate gear for the athlete’s ability level is key to a successful racing experience. Many times athletes choose equipment that may not be suited for their current ability. WorldTri.com’s vision is to help each athlete understand the intricacies behind gear and apparel that may help or hinder their personal experience and then guide them to the product best suited for them.

WorldTri.com offers many key products from leading brands such as 2XU, Fizik, Fuel Belt, Continental, Profile, HED, CycleOps trainers and more. They are committed to offering quality gear while also taking the guess work out of shopping for the right triathlon equipment. Keeping to that commitment you won’t find hundreds of options under each category, but what you will find is options and explanations why this product is right, or not right, for you.

“We race what we sell and we sell what we race.” Steve Larsen, President, WorldTri.com