San Diego (Jan. 12, 2009) – SLS3 is pleased to announce its sponsorship of professional triathlete, Ain-Alar Juhanson. Juhanson enters his 6th year as a professional triathlete.

Placing 13th at the Ironman ™ World Championships in October last year, his best result ever on Big Island. Winning IM Lanzarote and IM New Zealand in 2007 also adds to his list of esteemed accomplishments.

"I'm really pleased to be affiliated with SLS3," said Ain-Alar Juhanson. "I had a chance to test the compression clothing in Hawaii and I love it."

" Ain-Alar really got our attention at Kona last year, especially with his fastest bike split," said Sebastian Linke, CEO of SLS3. Adding to our dynamic list of professional athletes, we are looking forward to big things in 2009.

Juhanson will start his 2009 season with SLS3 at the IM Lanzarote in May. He joins SLS3 athletes Petr Vabrousek, Ben Hoffman, Jessica Jacobs, Brian and Becky Lavelle.

About Ain-Alar Juhanson:
Ain-Alar Juhanson entered his first Triathlon in 1991. In 1994 he became the Estonian duathlon champion, at the age of 17. In Autumn of the same year he headed to Spalt Duathlon in Germany on the ferry Estonia. More than 850 people lost their lives to the Baltic Sea that night when the ferry sunk. He was lucky to survive.

In 2002 he did his first Ironman in Florida where he finished 9th place. The following year he competed at the IM Lanzarote for the first time and qualified for Hawaii. In 2005 he won his first IM in Lanzarote.

About SLS3:
SLS3 (pronounced SLS Tri) is a U.S. company, which develops and produces compression sport socks for triathletes, runners and cyclists as well as compression race clothing. The company had its first appearance at the 2007 Ironman Hawaii. All the products are designed, tested and manufactured in the U.S.A.

SLS3`s mission is to develop the best compression sport socks for active athletes on all levels enabling them to perform their best and pursue new goals.

SLS3 constantly tries to fulfill this mission by focusing on innovation, functionality and quality.