Introducing Swiss quality and technology to sports eyewear

(PEAPACK, NJ) January 27, 2007 – How often have you sat on sunglasses? How many pair have you broken? Swiss-made TN Sunglasses, now available in the U.S. and Caribbean, solve the problem with sleek, comfortable, flexible, virtually unbreakable, high-style sports sunglasses.

What makes these sunnies so exceptional? Tie the frames in a knot, undo it, and they take their original shape. The secret is in the material. TN Sunglasses frames are based on the proprietary TSM System™, an optimal material-plus-design combination, and crafted of a Swiss, flexible, stable fiber that is highly durable, comfortable and lightweight. The most popular model, Force One, weighs only 23 grams with the lenses.

Vigorously tested, TN polycarbonate lenses are distortion-free, impact- and scratch-resistant, and they surpass European and American guidelines for high-performance sunglasses. Of the five models, several include multiple lenses to adjust to changing light conditions. All provide 100% UVA+B+C protection, and all are available in polarized or non-polarized. The Deluxe model offers a PVC clip-in frame to accommodate prescription lenses.

With growing market share in more than 200 optic and high-end sports stores in Switzerland, TN Sunglasses’ award-winning, performance-driven, high-fashion shades are now selling at American stores like Paragon Sports, Darien Sports Shop and New Canaan Cyclery, among others, for $129 to $229 USD retail. All sunnies come in stylish, zippered, travel cases with foam interior for added protection, with a microfiber sleeve. They’re receiving accolades worldwide.

Pro-athlete approved
World-class pro athletes like Ironman triathlon champion Tom Evans, short-course triathlon star and model Juliano Teruel, duathlon national champion and surf rescuer Kevin Danahy, beach volleyball duo Raphael Zurgilgen and Marco Fölmli, and the EmmenSkaters inline squad endorse the sunglasses and wear them in and out of competition. TN Sunglasses also have a sponsorship presence in auto racing, cross-country skiing, rowing, and extreme sports.

“After six years of trying different types of sunglasses, I finally found one brand that meets all of my needs – comfort, support and style. It was difficult to find an all-around, complete frame. TN Sunglasses found it,” says Danahy, 2005 Ironman Vineman champion, 2003 USATriathlon national champion and 2006 runner-up, and 2003 USAT duathlon national champion and ITU World Cup duathlon champion.

Modest beginning, award-winning
In 2002, on a tiny budget of about $400 USD, Gregory Holzapfel, a 21-year-old Swiss student and sportsman, set out to create virtually indestructible sports sunglasses. Inspired by floor hockey sticks whose blades are flexible enough to curve for left- or right-handed players yet strong enough to take slap shots, he knew he would reach his dream. Sourcing high technology fiber and design, TN Sunglasses was launched.

Holzapfel and his sunglasses are world-class in their own right, too. In 2005, the Swiss government invited TN Sunglasses to be one of the innovative companies representing Swiss technology at the World’s Fair for Modern Technology in Aichi, Japan. That same year, he received another honor back home, the Annerkennungspreis des Berner Jugenpreises, which commends youth excellence for creativity, ingenuity and persistence.

TN Sunglasses are priced from $129 - $229 USD. Models with four lenses are $198 USD. TN Sunglasses are available in select sporting goods, ski, bike, and optic stores throughout North America. For more information, contact CH Marketing LLC, TN Sunglasses’ exclusive marketing and distribution partner for North America and the Caribbean, at 877-246-2758 (within the U.S.) or 908-234-0123 (outside the U.S.), or info@chmarketingllc.com, and visit www.tnsunglasses.com.